“CTC Projects was meant to provide clients knowledge-based perspectives.”
We launched as a marketing agency that provides strategic marketing solutions for growing brands.
Prior to starting the company, the founder Chancel Cooper, held marketing roles at UCF Athletics, Fanatics, Google, and Pearson, collectively gaining more than 15 years of relevant experience.
Overtime, her career goals evolved, aiming to branch out as a consultant to offer expertise to clients seeking innovative and collaborative marketing strategies and processes. She realized the challenges small businesses faced to find marketing agencies that met their needs, so she committed to the goal of filling that space.
In 2017, CTC Projects started with the mission of helping brands make the best use of their websites, digital content, social platforms, emails, advertising and more.
Since the start, CTC Projects has created a dozen brand identities, spent over $1 million in ad campaigns, and supported many with engaging, comprehensive marketing plans. Every project is different, but we apply the same approach: understand the goal, plan properly, implement strategically, and measure the outcome with feedback and analytics.
We continue to deliver quality work with a stress-free process. We are focused on bringing a unique experience that consistently results in value and increased visibility.
5 Reasons To Hire A Marketing Consultant
Your marketing isn’t working.
Perhaps you’re having a tough time finding qualified leads or connecting to your audience. A skilled marketing consultant will be able to identify the bottlenecks and shortfalls within your strategy and offer a solution that will work.
You’re not able to commit to a full-time marketing staff.
If hiring a full-time marketing team isn’t in your budget, contracting a marketing consultant is a better option. Consultants typically offer hourly rates or charge on a per project model. This will provide a thorough marketing plan to help reach your sales goals, or a completed project that boost your brand awareness.
You need another perspective.
Marketing consultants are known for helping to tell your brand story and fuel your sales strategy. They also have the capability to access your plan and pinpoint areas you can improve upon such as better methods to target your audience and ways to create more effective communications. Having this outside perspective could save your organization valuable time and money.
You’re looking for a specialized marketing skill.
Have a marketing team in place but need someone to tackle special projects? This is why you need a marketing consultant. Many consultants are specialists in a number of areas including branding, website site optimization, digital strategy, and marketing research. Instead of increasing your team’s workload, bring in a consultant to solely work on this task.
You can’t afford a full agency.
With huge ad agencies, clients are often competing with other accounts for dedicated time and resources. This can result in an extended turnaround and time cycle for project completion. Additionally, the agency’s overhead costs is often factored into their clients’ costs which can certainly add up.
